Fitbit has a lot to prove with Ionic, its new smartwatch

Fitbit is officially getting into the smartwatch business with the Fitbit Ionic. While the

company has dabbled in fitness-focused watches before with the Fitbit Blaze, the Ionic is the company’s first (and long-awaited) true smartwatch, distinguished by its support of third-party apps. But given how late to the game Fitbit is compared to its competitors, expectations are high. THE IONIC WILL COST $299.95 WHEN IT’S RELEASED SOMETIME IN OCTOBER First off, the hardware: the Ionic is built out of a lightweight aluminum case, broken up by iPhone-like antenna lines for the GPS, Bluetooth, and Wi-Fi. Fitbit says it has used a nano-molding technique to fuse plastic and metal together in the watch body. (This is a technique commonly used in smartphones, but not wearables.) The case’s back is an angled, tapered design that’s meant to allow the various sensors on the back of the device to comfortably and accurately contact your wrist. To the right side of the screen is a pair of buttons, with a third found to the left side of the display. The watch will come in silver, grey, and orange.                                                                                       https://www.theverge.com/circuitbreaker/2017/8/28/16206914/fitbit-new-fitness-tracking-smartwatch-ionic