Huawei takes a swipe at Apple, promises to unveil ‘The Real AI Phone’ next month

Huawei has never been one for subtlety in its marketing materials, but a recent Facebook

video from the Chinese tech giant is one of its most cringy yet. The company has Apple in its sights after overtaking the iPhone-maker as the world’s second biggest smartphone brand, and is targeting the iPhone’s new ‘neural engine’ — hardware dedicated to AI tasks like object recognition. But, according to Huawei, it’s going to unveil the “real AI phone” on October 16th, with the launch of its latest flagship, the Mate 10. Despite the bombastic phrasing, Huawei actually has a pretty good claim to being ahead in the mobile AI world. As we’ve discussed in the past, putting dedicated AI chips in mobile devices is a big advantage, allowing for faster processing, longer battery life, and greater user security. And last month at IFA, Huawei unveiled its latest system-on-chip: the Kirin 970, which comes with its own “Neural Processing Unit” or NPU.                                                                                          https://www.theverge.com/circuitbreaker/2017/9/18/16325022/huawei-real-ai-phone-mate-10