Taylor Swift announces a social app for fans called The Swift Life

After a year during which Taylor Swift was nowhere to be found, Taylor Swift is suddenly

everywhere: on demand on DirecTV, on the sides of UPS trucks, and now, in the App Store. Her new app The Swift Life is a partnership with Glu, best known for cash-grab celebrity mobile games like Katy Perry Pop, Britney Spears: American Dream, Nicki Minaj: The Empire, and the crown jewel, Kim Kardashian: Hollywood. Glu CEO Nick Earl referred to her app as “a new digital entertainment project,” and “a deeply social environment,” but a press release didn’t give any further details. From the announcement video, it looks like a social platform for Taylor Swift fans, with design elements borrowed from Instagram, Tumblr, and pop-up ads for mobile games circa 2006. Honestly, it looks a lot like the absolutely bonkers app that actor Jeremy Renner released earlier this year. And similarly, it promises “exclusive” content and photos and direct engagement with Swift. (“Taylor can see, like, and comment on posts!”) Swift will also apparently be launching her own set of emoji stickers called “Taymojis.”                                                                                      https://www.theverge.com/2017/10/11/16457984/taylor-swift-the-swift-life-app-announcement-video-glu