Snapchat will put Jeff Koons’ art installations in augmented reality

Snapchat plans to launch a new art initiative tomorrow aimed at using augmented reality to

feature art installations around the world. A website, art.snapchat.com, mysteriously spawned a countdown clock this afternoon, and a snippet of javascript underlying the page appears to confirm that the reveal is a collaboration with renowned artist and big Snapchat fan Jeff Koons. The countdown clock also happens to be counting down to Snap CEO Evan Spiegel’s appearance at the Vanity Fair New Establishment Summit in Los Angeles tomorrow. Business Insider reports that you can even see the image behind the countdown clock, featuring Koons’ “Balloon Dog” and other pop culture-inspired art pieces, and the name of Koons’ new project, “Artwork All Around You,” by simply setting your computer clock 24 hours forward.                                                                                                           https://www.theverge.com/2017/10/2/16405474/snapchat-jeff-koons-art-installations-augmented-reality-world-lens