Bodega is either the worst-named startup of the year, or the most devious
Posted by MUNKRVVSH
Posted on November 08, 2017
If you live in a US city, you may occasionally visit your local bodega — a type of
convenience store that has long resisted the pressure of franchise chains and branding. Bodegas are known as charming local small businesses frequently staffed by adorable cats, providing a variety of minor necessities at semi-reasonable prices. So naturally, there’s a startup that wants to destroy them. The company is literally called “Bodega,” and it’s either the worst-named startup of the year, or one of the greatest Silicon Valley heel gimmicks of all time.
Let’s get one thing straight: the Bodega™ “bodega” is an indoor vending machine. As Fast Company describes it, it’s a locked box designed to be placed in apartments, gyms, offices, and dormitories. It has some kind of fancy auto-payment system and uses machine learning (or maybe just “counting inventory,” who knows) to figure out the most popular items in each location and serve more of them. https://www.theverge.com/2017/9/13/16301180/bodega-vending-machine-gentrification-startup-no-really-what
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new tech