UMG's vinyl recommendation and delivery service launches in the US

The Sound of Vinyl, a record store and delivery service created by Universal Music

Group, is now available in the US. The service, which has been available in the UK and Australia for a couple years, features over 20,000 titles from every major label as well as indies. As part of its US launch, the Sound of Vinyl is debuting a pretty ingenious discovery and delivery service that will give incumbent online record stores like Discogs a run for their money. The setup is pretty simple: when you give Sound of Vinyl your mobile number, it will text you with a “taste profile” quiz to determine what kind of records you enjoy. Once completed, the service will send you daily texts with album recommendations, complete with artwork and pricing. You can text back “like” or “dislike” to improve the recommendations, or “yes” to purchase the album, which will then be delivered to you within five to seven business days.                                                                                                         https://www.theverge.com/2017/10/12/16458054/umg-sound-of-vinyl-recommendation-delivery-service-launch-us